This project is for a new business. The new business has services that augment software development planning. The business provides services to document and understand your business processes and your data architecture needs.
Create a process for Market Research to identify potential customers. In addition, provide the ability for customers to register with this new business.
Create a logical view of the business processes and data from the Market Research requirement through new customer registration.
Document the solution space so that development can be managed using an Agile approach. This means defining the features and capabilities. Critical success requires a depiction of how features and capabilities relate across the data requirements.